Thomas Ashford

Why Product Quality Can Make or Break Your POD Business In the fast-paced print-on-demand (POD) world, you may think design and marketing are all that matter. Product quality is a silent factor. It can either drive your success or make your business stumble. Think about it. A customer looks through your store, finds a hoodie Read More

From Passive Scrolling to Passionate Sales Let’s face it — social media isn’t just for memes and pet videos anymore. It’s where brands are born, loyalty is built, and sales are made — especially in the world of print-on-demand (POD). As a POD creator, your designs don’t just sell themselves. They need exposure. And where Read More

Picking the best e-commerce platform for your print-on-demand store is like choosing the right shoes for a marathon. The right choice can either help or hinder your success. Many platforms offer various tools, integrations, and features. So, it’s no wonder that many entrepreneurs feel overwhelmed. But here’s the good news: once you understand what matters Read More

Your Brand is More Than Just a Logo In the world of Print-on-Demand (POD), your products may catch the eye, but your brand identity keeps customers coming back. Many creators start by focusing on designs and platforms, but the real magic lies in building a brand that resonates, builds trust, and stands the test of Read More

Have you ever wondered if your print-on-demand (POD) product ideas are actually what people are searching for? Or whether a niche you’re considering has the potential to become a long-term earner? That’s where Google Trends comes in — your free, data-driven assistant for niche validation. In the noisy world of e-commerce, launching products based purely Read More

We all know the thrill of making a sale. But what happens when that excitement is replaced by an email saying, “I’d like to return this item”? For many print-on-demand (POD) store owners, handling returns and refunds can feel like navigating a minefield. Yet how you respond in these moments defines your customer experience. In Read More

The Art of Catching Eyes in a Noisy World Have you ever scrolled past a dozen images and stopped on just one? That’s the power of great design—and in today’s competitive digital space, you only get seconds to make an impression. Whether you’re designing for your print-on-demand shop, social media posts, or email headers, creating Read More

Have you ever wondered why one version of a product page sells more than another? It’s not luck—it’s testing. A/B testing, also known as split testing, is one of the most powerful tools in a marketer’s toolkit, especially when it comes to conversion rate optimisation (CRO). For online sellers, particularly in the competitive print-on-demand (POD) Read More

Standing Out in a Crowded POD Market Ever scrolled through pages of T-shirts or mugs and thought, “These all look the same”? That reaction is exactly what your customers might feel — unless you’ve mastered the art of creating unique designs that actually sell. In today’s competitive print-on-demand (POD) market, originality is everything. Whether you’re Read More

Picture this: you’ve created a stunning new design for your print-on-demand (POD) store, and you can’t wait to see the orders roll in. But days go by, and your product listing is gathering dust. What went wrong? In many cases, it’s not the design or the price—it’s visibility. If customers can’t find your product, they Read More